Nan Campion, Broker, B.Sc.

Prior to her 36 years of selling real estate in Toronto Nan was a top sales person in Vancouver. She has a B.Sc. with distinction form the University of Toronto. Her major was psychology and she now enjoys applying the interpersonal skills learned by making her clients’ transactions as successful and as stress free as possible.

How to Choose an Agent

All real estate agents are licensed to do the same things, but the value that we agents bring to your transaction is not so much in what we are allowed to do but in how we do it.

There are three main areas in the sale of a property that deserve extra attention:

1. Marketing

All information that is made available to the public will affect potential buyers’ opinions of your property. Every method of getting information to buyers, whether that be through a website, feature sheet, an ad in the paper or on-line, will help to form an image of your property in their minds. In order to create the image you want to project, it is imperative that everything produced is designed to maximize what you have to offer and to impart an exceptional impression of your property to potential buyers. Every home needs to be seen in its best light and its best features need to be highlighted. By personally writing all of the copy for each of these outlets I maximise the accuracy of information that is projected to buyers as well as emphasizing all of the best assets of your property.

2. Communication

In sales, accurate communication can be listed as possibly the most important factor in any successful transaction. The communication of information as mentioned in the marketing section above is of utmost importance but so is the personal communication that your agent has with you as well as each and every agent and buyer who shows any interest in your property. Any concern that is not addressed adequately for a buyer can leave a negative impression about a property and potentially stop the buyer from bringing forth an offer. I find that in handling all communications personally on all of my listings that I ensure that no question is left unanswered and no piece of information is forgotten to be communicated to the appropriate people. Although most people are well meaning, I find that working in teams or with junior agents and/or assistants on a listing that there is a possibility that some information will be forgotten to be passed along especially in a fast paced market. By having all questions or concerns come directly to me and by my handling personally all communications with all agents and buyers my goal is to ensure that that this does not happen. Also, if a seller hires an agent with years of experience, I would think that they would expect these years of experience to be applied on every detail on the sale of their property. That is why I choose to handle my business as I do.

3. Negotiating

Negotiating is one of the parts of my job that I enjoy the most. It is in the negotiating process that the best terms and sale price will be determined and this is where my 36 years of experience really come into play.

You will want to know at the end of the process that you were able to see the best possible return on your investment.

It is only when my clients are comfortable with that fact that I am satisfied that my job is done and done well.

I have a client who says that they felt that they never paid any real estate fees as I always managed to negotiate the price of their sales up more than enough to cover for commissions and negotiate the price of what they were buying down enough to make up for any fees. --- A nice comment I thought, and certainly my goal.

For Buyers:

When my clients are buying, attention to detail is equally as important as when selling. When I am helping clients purchase a new property I ensure that they see all of the properties that might be the right match for them. Sometimes I find that the right property is not necessarily the type of thing that they originally described to me, but in spending time with my clients and their family I come to understand their needs and what will make them happy. Often this means that I can also suggest things that were not on their initial search list. A number of clients have commented on the fact that what they finally bought was not what they started out looking for, but in actual fact was even better than what they had envisioned. All of the communication and negotiating skills that I have developed over the years, as mentioned above, of course become very important in this process as well.